Back to Blog

How Can Unique Targeted Content Help with the Popularity of Employee App?

Anton Nilsson

What Is Passive Targeting?

Targeting content helps employers to effectively reach employees through the wall of content coming from other sources. Targeting at its most basic level happens when managers categorize employees based on divisions, places, etc., and then findways to promote and distribute content in specific categories to attract workers.

Targeted advertising encourages learning by drawing the attention of workers to the possibility that companies provide knowledge that concerns them and can support them with their jobs. Here are the main factors of targeted content creation and management.


Specific Divisions

Organizationsmay assign content management to different sites, offices, or divisions andprovide job-specific information for staff easier.


Unique Groups

Administrators can handle clients in groups (which can often be generated dynamically by exporting CSV) so that certain people can see other data which helps to create information and allows staff to "get it."


Managing The Audience Effectively

Administrators may limit access for specific audiences by filtering out unwanted communications to establish optimum value to employees.


What Is Active Targeting?

In addition to allowing top-down filtering, an employee interface should also provide workers themselves with a way to choose to display such content. Email cut-through significantly improves if employees feel they are in charge of what kinds o fmessages they send and receive.

It also decreases the resources needed to create content by creating channels dedicatedto specific groups. If content is based on a specific group, developers have abetter idea of the types of content to generate and can assign content creation to people who possess the relevant information. Here the best ways to categorize and implement active targeting. Different channels should be available tos creen out outlets of irrelevant information.


How Do Languages Play a Part in This?

Multilingualinteraction in international organizations is often ignored. Perhaps you've gotan office in Japan and one in France. While you may be able to translatecertain important papers into Japanese and French, your counterparts at thesesites are isolated from the majority of the company in all other ways.

The consequenceis that these positions often behave as separate entities of their own. It canbe difficult to develop an internal communications plan which accommodatesmultiple languages, but workplace communications software with the followingfeatures help internal communications practitioners overcome the challenge.Here’s how to offer the best multi-lingual app:


Multi-Lingual Content Distribution

The ability tosupport content in the most popular languages is one of the most basic requirements of an enterprise-ready platform and employee app.


Multi-Lingual User Experience

User experience is critical to the app interface. If the user's native language does not support the app, the chances of adoption drop significantly.


Multi-Lingual Auto Translation

This features reduces the time and effort required to organize translation for certain content types (news, pages, comments, etc.).

Share on social media: 

More from the Blog

Crucial User Management and Analytics Features for Employee Apps

Discover the user management and analytics features of a truly admin-friendly employee app.

Read Story

Smart Search and Navigation Drive Employee App User Adoption

Discover the smart search and navigation features needed to drive employee app user adoption and retention.

Read Story

Top Ten Security Considerations for Employee Apps

Creating your own branded employee app is a great way to both ensure compliance with your company's cybersecurity goals and drive user adoption by allaying employee privacy concerns. Learn what to have in mind to secure your employee app.

Read Story

Never miss a beat.

Building a career in Employee Experience? Starting a new Employee App? Working in internal communications or HR? Yes= sign up 🥳
By signing up to our newsletter you agree to our privacy policy